Campaigns Officer

Updated 12/11/2025

Position Description

Role title Campaigns Officer
Term Ongoing role with a 6-month probation period
Full-time equivalent
1.0 FTE
Job classification VPSG 4.1.1 to 5.1.5 equivalent
Classification dependent on experience
Base salary range

$97,055 - $124,884 per annum.

Salary dependent on experience

Entitlements
  • Superannuation of 15.5%, paid on base salary
  • 12 Rostered Days Off (RDOs) per year
  • 4 weeks of annual leave
Enterprise Agreement CPSU SPSF Group Victorian Branch Staff Agreement 2017
Reporting to The Head of Communications & Campaigns
Primary workplace 128 Exhibition Street, Melbourne VIC 3000

Role Purpose

The Campaigns Officer contributes to the design and delivery of comprehensive workplace and community campaigns across Victoria. These campaigns combine proven organising techniques with innovative digital and data-driven methods to build and apply industrial power in advancing the interests of members across both traditional and emerging issues.

Working under the direction of the Head of Communications and Campaigns and in collaboration with organising, industrial, communications, and research teams, the Campaigns Officer plays a key role in coordinating and implementing campaign activities. The role requires a balance of strategic insight and hands-on delivery, ensuring campaign plans are well executed, inclusive, and effective across diverse worksites and communities.

The Campaigns Officer brings a solid understanding of Victoria's political, economic, and industrial landscape and applies this knowledge to strengthen the union's campaigns and external relationships. While elected leaders serve as the union's public representatives, the Campaigns Officer supports their work by developing campaign messaging, preparing materials, and contributing to media and stakeholder engagement.

This position is central to ensuring campaigns are well planned, evidence-based, and responsive to the industrial and political environment. The Campaigns Officer contributes to building the confidence, capacity, and leadership of members and staff, supports continuous campaign evaluation and improvement, and helps advance the union's broader strategic priorities—including membership growth, advocacy on emerging policy issues, and strengthening the union's public profile as the leading voice for public sector workers.

Organisational Context

The Community and Public Sector Union, State Public Services Federation Group (CPSU SPSF Group Victoria) is the union that represents Victorian public sector workers. This includes employees in the Victorian Public Service, associated public entities such as statutory authorities, public corporations, and arts and cultural institutions; as well as a handful of community and other third-sector organisations.

CPSU Victoria represents members across a wide range of occupations and departments—policy, administration, regulation, heritage and culture, IT, justice, child protection, corrections, and more. The union is based at Level 4, 128 Exhibition Street, Melbourne, and operates within the national industrial relations system, principally but not only under the Fair Work Act 2009 and the Registered Organisations Act 2009.

The CPSU Victoria has a proud history dating back to 1885, when the first Victorian public service association was formed to secure fair treatment, job security, and independence from political interference. Today, CPSU Victoria continues that tradition—fighting for fair pay, safe workplaces, secure jobs, and respect for the vital work public sector employees do to serve the Victorian community.

The union is a democratic, member-led organisation, governed by an elected Branch Council and Executive. It is affiliated with Victorian Trades Hall and the Australian Council of Trade Unions (ACTU) and works collaboratively with other unions and civil society partners to advance the rights of working people.

Duties Description
Campaign Strategy
  • Contribute to the design and delivery of comprehensive workplace and community campaigns across Victoria.
  • Ensure campaigns reflect union values and priorities and advance the interests of members.
  • Support the development of campaign plans that actively engage members and promote participation and leadership.
  • Deliver campaigns using a mix of traditional and emerging techniques, including digital and data-driven methods.
Strategic Coordination & Coherence
  • Coordinate campaign activities across organising, industrial, training and administration teams to ensure alignment and consistency.
  • Support the integration of campaign objectives, tactics, and messaging across multiple worksites and workforces.
  • Participate in cross-functional meetings to share information and maintain clarity of purpose across campaign activities.
Media & Communications Support
  • Contribute to the preparation of media narratives and engagement strategies for use by union leadership and staff.
  • Draft and review campaign communications that are clear, evidence-based, and consistent with union objectives.
  • Work with communications staff to support public messaging and respond to issues arising from campaign activities.
Political, Economic & Community Networks
  • Maintain and develop relationships with key stakeholders to support campaign objectives and enhance union influence.
  • Work collaboratively with community organisations, allied unions, and other partners to advance campaign goals.
Risk Management
  • Identify and escalate potential political, industrial, or reputational risks arising from campaign activities.
  • Support the implementation of mitigation strategies and provide timely advice to supervisors or leadership.
  • Monitor emerging issues that may impact campaign outcomes and recommend appropriate responses.
Research & Data Integration
  • Ensure campaigns are informed by evidence and data.
  • Use data, analytics, and member feedback to refine campaign strategies and tactics.
  • Support evaluation processes to measure campaign effectiveness and inform continuous improvement.
Monitoring & Evaluation
  • Track campaign progress against objectives and report outcomes to relevant staff and leadership.
  • Contribute to post-campaign evaluations and share lessons learned across teams.
  • Assist in developing tools and processes for ongoing monitoring and reporting.
Resource & Budget Management
  • Assist in the preparation of campaign budgets and ensure allocated resources are used effectively.
  • Monitor expenditure within delegated authority and report variances or emerging needs.
  • Contribute to resource planning to maximise campaign efficiency.
Organisational Capacity
  • Contribute to a culture of innovation and learning in campaigning practice.
  • Provide guidance and mentoring to less experienced staff where appropriate.
  • Participate in professional development and help build the union's collective campaigning capability.

To apply, send a cover letter of no more than two pages, and CV to mvholman@cpsuvic.org

Applications close at 5:00 PM on Monday, 24 November 2025.

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