Role title	Digital & Social Media Specialist
Term	Ongoing role with a 6-month probation period
Full-time equivalent	1.0 FTE
Job classification	VPSG 4.1.1 to 5.1.5 equivalent Classification dependent on experience
Base salary range	$97,055 – $124,884 per annum. Salary dependent on experience
Entitlements	Superannuation of 15.5%, paid on base salary 12 Rostered Days Off (RDOs) per year 4 weeks of annual leave
Enterprise Agreement	The CPSU SPSF Group Victorian Branch Staff Agreement 2017
Reporting to	The Head of Communications & Campaigns
Primary workplace	128 Exhibition Street, Melbourne VIC 3000

The Digital & Social Media Specialist is central to our union's communications and engagement with current and potential members, and the wider community. With much of our public conversation now occurring on digital and social channels, this role ensures we have a consistent, creative, and vibrant digital presence that amplifies members' voices, promotes their interests, and builds collective power.

The role helps manage the union's day-to-day communications across social media and digital channels, keeping members and the public informed about activities, achievements, and priorities and aligning with other strategic communications and engagement activities. It also provides targeted digital support for campaigns — whether at a single workplace, across a workforce, or covering the whole sector — by creating and deploying content that mobilises members and builds pride in Victoria's public and community sectors.

The Specialist produces accessible, engaging educational content to help members understand their rights, improve workplace health and safety, and address common issues. This may include professional writing and editing of compelling copy; use of the Adobe Creative Suite or equivalent to develop social tiles using graphics or imagery; and production of video and other multimedia content as required.

By using an understanding of social and digital advertising, as well as demographic targeting and analytics, the role helps ensure union messages reach the right audiences at the right time in the digital spaces they use. Working closely with organisers, delegates, HSRs, and members, the Specialist also captures authentic voices and upskills others to tell their own stories, strengthening solidarity and participation across the movement.

The Community and Public Sector Union, State Public Services Federation Group (CPSU SPSF Group Victoria) is the union that represents Victorian public sector workers. This includes employees in the Victorian Public Service, associated public entities such as statutory authorities, public corporations, and arts and cultural institutions; as well as a handful of community and other third-sector organisations.

CPSU Victoria represents members across a wide range of occupations and departments—policy, administration, regulation, heritage and culture, IT, justice, child protection, corrections, and more. The union is based at Level 4, 128 Exhibition Street, Melbourne, and operates within the national industrial relations system, principally but not only under the Fair Work Act 2009 and the Registered Organisations Act 2009.

The CPSU Victoria has a proud history dating back to 1885, when the first Victorian public service association was formed to secure fair treatment, job security, and independence from political interference. Today, CPSU Victoria continues that tradition—fighting for fair pay, safe workplaces, secure jobs, and respect for the vital work public sector employees do to serve the Victorian community.

The union is a democratic, member-led organisation, governed by an elected Branch Council and Executive. It is affiliated with Victorian Trades Hall and the Australian Council of Trade Unions (ACTU) and works collaboratively with other unions and civil society partners to advance the rights of working people.